ANZ / Shout
20_
Product Design
_22
Shout donation form ↓
Shout's donation form is a plug-in that lets charities take donations and sell merchandise directly from their own website, handling payments, receipting, and administration in one place. But research across three groups, charities, donors, and internal operations staff, revealed it wasn't working as well as it could for any of them.
My Role ↓
The opportunity
Less form field lists, more modular page template. A new donation experience to reduce cognitive load and maximise charity personalisation.
I led the redesign with a focus on streamlining the user flow, giving charities more control over personalisation, and building in more flexibility for donors.
Custom theming
To improve personalisation, we designed a content management system that allowed charities to build and manage their plugin without writing a line of code. A new modular layout gave them control over the structure itself — with larger text areas, images, and embedded video to create a stronger branded presence.
Custom theming carries through to the form field level too, with sections that can be included or excluded depending on each charity's needs.
Outcome
By utilising research insights and user feedback, combined with modern UX practices, I was able to design a solution that could both streamline the donation flow and integrate new features, without overloading the experience.
The new design was released in May 2020 and first used for The Big Freeze 2020 campaign. Throughout the campaign our new donation form collected a total of $3.4m, up $1.2m from the 2019 campaign, where the old donation form collected $2.2m.
The project was seen as a success, particularly during Covid-19 lockdowns. FightMND expressed how the versatility of the new design had a bigger impact on donors by allowing them to convey a stronger branded message.
