A dedicated horse racing product for a new market
With ambitions of expanding into the UK market, NewsPerform partnered with The Sun to launch Sun Racing, a dedicated horse racing product for a new audience. That meant building standalone iOS and Android apps from scratch, and integrating new racing features into the existing sports section of The Sun's website.
Approach: As lead designer, I worked closely with product leads, engineers, and senior executives from brief through to delivery — spanning customer research, ideation, prototyping, user testing, and final handover of high fidelity designs.
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