ANZ / Shout
20_
Product Design
_23
Fundraising on the go ↓
Shout's existing mobile donation devices had hit their limits, new hardware had arrived that could do more, but the accompanying app needed to catch up. Shout saw an opportunity to rethink the experience from the ground up, building an app that made the most of what the new devices could offer.
My Role ↓
I conducted interviews with charities and donors, using the insights to build user scenarios across a range of fundraising event types. A second round of concept testing validated our design direction, giving us the confidence to move into high fidelity design and usability testing.
Onboarding
Structuring a seamless onboarding flow was made difficult by strict security measures. Working closely with the development team, we were able to overcome these issues by performing processing tasks in the background. This enabled us to only display priority form inputs and implement SMS verification.
Donations
The donation screens were designed to be as simple and functional as possible. Hierarchy was the biggest priority, avoiding excessive labelling by placing lesser used features behind simple action buttons.
